INTRODUCING the new iPhone 3GS.

iPhone looks almost the same, the same great design as the Apple 3G, still glossy, black -- but it's about 2 to 4 times faster at opening apps.  Java renders a lot quicker.  3G was 43 seconds, the new 3GS is about 15 seconds rendering time.  Supports 7.2 Mbps HSDPA.  Features a new camera, 3 megapixel auto focus, auto exposure, tap to focus option, change white balance on the fly, macro as close as 10 centimeters away.  Video support 30 frames per second with audio.  Videos are stored right along with your photos in the picture app.  Minor editing can be done right from the phone itself.  You can share the video via email, MMS, UTube or MobileMe.  Now available is voice dialing activation, a much needed feature, by holding down the home button and asking it to "call whomever".  Different commands you can choose scroll across the screen.  You can also control the iPod playback by saying "Play whomever".  You can also say "play more songs like this".

Phill Schiller is back on stage saying "to call the iPhone 3G a hit would be an understatement".  65% of all mobile web browsing is done on iPhone or iPod touch.  The next closest competitor in Applications available is the Android Platform by Google.

OS 3.0 will be available worldwide June 17th, free for iPhone, $9.95 for iPod Touch.

That wraps up iPhone OS 3.0.

The next app they are discussing is Line 6 and Planet Waves, which is a guitar amplification controller.  The demo is having some technical difficulties.

People are starting to get antsy because there has been no mention of the new iPhone 3.0 hardware as of yet.

Zapcar is the leading car borrowing service.  25% of Zapcar members say that their life is on their iPhone.  When you want to rent a car, you click on the map and little green pins pop up on a google map of everywhere that is renting vehicles closeby.  Clicking on the pin brings up information on car availability, how many people can fit confortably in the vehicle.  You can make on-the-spot reservations on the iPhone.  You arrive at the rental location, hit the horn button on the app on the phone and the car's physical horn blows to let you know which vehicle is on your rental agreement.  You can then click unlock on the app and the doors will unlock so you can get in.  The key will already be in the vehicle and you are ready to go, having already completely the app via your Zapcar account on your iPhone.

PASCO, a company founded on a science fair project, provides a device where people can connect a PASCO sensor to computers to record input data.  The demo they are showing is air blowing out of a balloon and the iPhone is graphing the pressure.  (Oops, the demo just crashed on stage.)

They just announced Star Defence by the company ngmoco:).  It is basically like the game "Tower Defence".  It is now available for $5.99.

Navigational turn-by-turn technology available on the app store with TomTom.  TomTom will be providing application and accessory integration.  Application has huge icons much like the actual TomTom device.  They provided an optional TomTom car kit that basically sticks onto your windshield like the one that came with the original TomTom.

Big new coming up -- TomTom.

Scroll Motion is the new book reader.  The bookstore they are demoing works on an in-app purchase.  It has 170 daily newspapers, 50 major magazines, and 1,000,000 books.  They are demoing buying the book NEW MOON by Stephanie Meyers.  This is a competitor for Kindle and Amazon, but this may actually have the edge since they have over 1 million books already.

Scroll motion is up next.

They are demoing air strip technologies.  They allow health care providers to monitor information on mobile devices--basically doctors can monitor you by the information you send them on their iPhone, such as EKG information over 3G.  If the doctor sees a problem, they can pinch to zoom in and measure different events.

Games now support playing iTunes library within your games. 

Push notifications can push text alerts, numerical badges and sound alerts, even if the application is not open.

Google maps can now go into any app. 

One of the applications already made is a glucose meter.  You just plug the hardware into the bottom of the phone, or you can use bluetooth.

iPhone 3.0 will allow developers to allow hardware accessories that can plug into the iPhone dock.

Pear to pear support for games and applications.  Find another player in close proximity to you.

App stores allow for subsciption models, like magazines, etc.  You can do in-app purchases within the application itself.

People can pick up the phone and call the number you specify, i.e. if found, call this number.  You can also send a remote wipe that will erase everything on the phone.

You can message the iPhone, alerting it and even if it is on silent mode, it will still ring.

Find my iPhone is a new service available to MobileMe customers. Only to MobileMe customers, but it will show you on a map where your iPhone is on any web browser. Not sure if this will be an extra cost.

Find my iPhone is a new feature.  "It can be somewhat traumatic to lose your iPhone."

Autofill allows you to optionally remember user names and passwords.  The web experience is much more like that of a PC now.

HTTP streaming protocol available for video and audio.

Java is now 3 times faster than before.

And guess what?? AT&T is not ready for this yet; Not ready at launch (more crap).

Tethering is supported (This allows you to attach to your laptop and share the phone's internet connection).  This works on Macs, PCs, over usb or bluetooth.

Parental controls are enhanced with controls over movies, TV shows and apps. (will this allow them to expand the strictness of what's available at the app store?)

iTunes now allow rentals of TV shows and movies on the iphone itself.  Also music, videos and audio books, all over 3G.

You may now search calendars, music, notes and email all from one location using spotlight.

ATT will be ready to support MMS later this summer, but are not prepared for it yet.  (That is crap)

MMS is finally here after 2 years.

Scott is back on stage now, lights are up, he says let's talk about what's next -- the iPhone OS 3.0.  100 new features -- cut and paste works across all apps; landscape mode in more applications, such as mail and MMS, and also notes.

Via videos, people around the world are telling about their favorite apps. 

Now developers are talking about how great push notifications will be, and the streaming video will be on the new iPhone 3.0.

Video from a developer is saying that he knew the iPhone would be something special.

Scott Forstall is coming on stage with an iPhone.  50,000 apps in the app store, more than 40,000,000 apps sold to date.  In 9 months, there have been 1 billion downloads, including the free ones.

Windows 7 is available in October, so the Mac Snow Leopard will be available before the new Windows 7.

Snow leopard $129 new, upgrade $29.  Family pack for $49, includes 5 licenses.  Available in September.

Exchange support in mail, calendar, and address book.  Mail autodiscovers exchange data and provides it in spotlight.  Exchange contents and calendars are integrated with your personal data but as separate events. 

Introducting openCL, Open source graphic language.

Multi-core CPU support, Apple solution is called Grand Central Dispatch.  Built in multi-core support across leopard.  Snow leopard uses more threads when busy but when idol, they go away. 

Snow Leopard is 64 bit but if you have apps that are 32 bit, they have a 4 gig memory limit.  In 64 bit you have 16 billion gig limit.

10:34

Quicktime X has been completely rebuilt from ground up

Safari now uses cover flow in search history, that will make looking for that site so much easier.

Hold down lft mouse on any dock icon and you see all applications open, much lke Aero peek again for Windows 7 - nice touch

expose major improvmnts in organising, thumbnail genration amazing

Browser plugins numbr 1 reason for crashes, now plug ins crash and Safari now just lets the plug in crash and restart.  64Bit version 50% faster

Safari 4 being released today for all major platforms, dramatically increased java speed -Acid test 100/100 score - Nice Job as IE 8 only scored a 21

3D rendered dock, Expose runs directly from the dock, a little we think like Aero Peek? Preview now improved with Text selection Much Faster OS

Announcing Snow Leopard, 90% refind from Leopard

10:19

Windows Vista screen up, with a score line through it aying 7, showing off some major problems with the whole Windows 7 is built on Windows Vista.  Thinking Apple are a little wary of Windows 7 we think.

13 Inch Mac Book PRO, $1199 with FIREWIRE 800, Backlit LCD

17 Inch has an Express Card Slot

17 Inch is 2499 - 4GB Ram, 500GB HDD

Up to 3.06 GHZ, 8GB ram starting price $1699 lowest cost Mac Book Pro, no descrete nVidia 9600M Video on lowest price point

SD Slot, new Screen that is brighter and has  a lager gamet of colors

New Mac Book Pro 15 Inch, no better way to come on in to a keynote.  Better battery life 7 Hours, 40% more life than last model.

Graph showing OSX users, good growth up to 2007, but over the lt 2 years it has exploded

Hodgman from commercials on screen, looking good.

Crowd starting to cheer, its like a mini rock concert here.

09:58:

About to Start - Everyone to silence phones

09:53

Slowest 10 minutes ever!

09:50

Just 10 to go, Apple sure know how to put on a show, stage looks great.

09:47

Coldplay playing as background music, no John Mayer so far, not that we are complaining.

09:45

Media, Press, crazy...

So what do we think will happen today:

New iPhone 3g

New App Store Design

3.0 Software

Hulu on iPhone?

What we would love to see

Flash

Free Upgrade :)

iTunes Subscription model to put a hurting on Zune

09:32:

Just seen the orange coats getting ready.  Should be a great show.

09:19:

Place is buzzing, not sure whats going on outside but the horses are not as pretty as the ladies.

09:12:

The Apple store is down and WWDC is one hour away.  So, looking at things it looks like new inventory being added to Apple.com web store.  Could this mean the new generation iPhone will be in stock today, or just some updated hardware?  We will find out shortly.